BCG Matrix

BCG Matrix
- To decide the portfolio
- To dimension
- Market share
              - Market growth
BCG creates 4 category
Category 1 : Star, Both is up.
Category 2: Cash cow, regular amount of money .. Market Growth is low, Market share is high..
Category 3: Dog - Remove or set of action to improve the situation.
New marketing approach
unattractive growth
Both is low
Category 4: Wild Cat
Or problem Child.
Market growth is high, market share is low.